mY Resume
The Most Dangerous Phrase In Business:
We've Always Done It This Way
That’s one of my favorite quotes, attributed to United States Navy rear admiral and American computer scientist Grace Hopper (1906 – 1992). Standard resumes are one of the many places I see this issue exist - white paper, black text, this is me. In the age of bionic eyes going obsolete and blockchain becoming the new banking, some how we still accept a description of someone’s entire work experience in a format as exciting as an IKEA instruction manual. They are best suited for data scrapes.
Hopefully, you are not looking to work with a bookshelf put together with an allen wrench, but a dynamic, creative professional who enjoys extending every tool on hand to craft a message. You are also looking for someone to work with. Success comes not just from skill sets, but requires the human element – engagement, collaboration and shared success. Below you can find the general elements of my standard resume. But I hope you also explore the rest of this site to see more of my work, what makes me tick, and a little bit about who I am. Bonus points if you half expect a recipe at the end of this page. It’s actually on the other page about me.
Summary
Vision-driven UX Design and Marketing professional with career-long record of content creation, brand development, and campaign management success for leading organizations
I am a creative professional with expertise in strategic campaign design and implementation, personnel/team development, process improvement, client relationship management, and project management. I have proven talent for aligning business strategy and objectives with established marketing paradigms to achieve maximum operational impacts with minimum resource expenditures. I am a dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget management, policy management, and resource allocation expertise.
WORK EXPERIENCE
Senior Marketing Manager
Durante Rentals, New rochelle, NY,
January 2023 to Present
Spearheaded the development of a fresh brand direction, integrating desirable attributes into marketing campaigns to generate excitement and secure widespread support.
Successfully executed a comprehensive website overhaul project within a tight timeframe of 2 months, meeting front end objectives for the Summer sales season.
Pioneered the implementation of an effective SEO calendar, leading the creation of engaging campaigns and content for various social media platforms and email marketing initiatives, fostering collaborative partnerships to produce co-branded content.
Revamped the SEM strategy achieving consistent monthly growth of over +3% in user engagement and generated 200+ backlinks per month. Instituted a streamlined content creation process.
Provided direct support to the sales team by producing marketing collateral and promotional materials featuring the new branding and design elements.
Hired an entry-level Digital Marketing Coordinator and elevated the knowledge base in 3 months through leadership and training. leading to the management of SEO and content cycle
Director of Marketing
Valufinder Group, Inc., New York, NY,
July 2016 to April 2022
Oversaw the positioning, messaging, development, and execution of data-driven, go-to-market strategies in support of Valufinder Group’s M&A Buy Side services and our client objectives. Developed B2B marketing strategies for Private Equity firms and organizations looking in expand into a variety of sectors (e.g., Utilities, Manufacturing, Distribution, Construction, Healthcare, Education, Chemical, and Professional services etc.).
Developed and optimized systems, tools, processes, and workflows for stakeholders, and aligned teams to a strategic vision. Managed cross-functional partner teams and cultivated relationships to facilitate efficient, transparent communication - ensuring that all parties were in sync and proactively communicating next steps, obstacles, and needs to ensure high quality, on-time deliverables.
As a visual storyteller, transformed complex ideas and insights into easy to digest, compelling, and coherent content. Worked with a range of cross-functional teams (sales reps, designers, writers, C-level client groups), utilizing digital applications (Adobe Creative Suite/ PowerPoint/ Excel/ Trello/ Slack), to develop compelling content for the target audience.
Effectively used industry research and competitive analysis to identify target rich sectors for both internal business development teams as well as client target lists. Goldmine CRM system was used to implement data into institutional protocols to enhance, maintain, and track efficacy of client branded marketing engagements, deployed via traditional print and/or email marketing campaigns, to vetted Buy Side targets.
Established the DealStar Enhanced Engagement Program, promoting a branded digital and traditional M&A presence at key industry trade shows and events for members, including deploying a team of deal professionals to interact with potential sellers on the client’s behalf.
Freelance Communication Designer
Oct 2009 to July 2016
Pizol Brazilian Jiu Jitsu Academy (www.pizolbjj.com)
Rebranding Project- Developed an effective traditional and digital media campaign, to improve brand recognition and increase exposure, increasing enrollment by 32%.
Website Overhaul Project- Redesigned website, giving it a modern and intuitive user friendly design which was in sync with the new brand image and served as the core of its online strategy. Site traffic up by 29%.
Marketing Collateral Development Project – Created new designs for apparel, brochures, flyers, business cards and other content that was utilized to increase exposure and drive visitors the website.
Transformational Enterprises Inc. (www.maureenstgermain.com)
Cover Design Project - Designed cover for Beyond the Flower of Life book by author Maureen St Germain. Followed up designing the cover of her next book, Reweaving the Fabric of Your Reality.
Travel Package Marketing Project - Worked with client to create marketing materials including brochures and other materials to improve brand/package perception and exposure.
All Souls Pre School (www.allsoulspreschool.com)
Rebranding Project - Worked with school officials to develop a new identity and brand image (using a redesign logo and marketing collateral) that was representative of the schools vision and goals.
Website Redesign Project – Development of website concept, keeping with modern design standards while creating a user experience that was intuitive to the desires of current and prospective parent of students. Website to offer relevant content while serving as a pivot point for communications.
Website and mobile application for a Michigan based metal fabrication company to highlight their manufacturing capabilities and products.
Provide clients with marketing and design services, creating eye catching and innovative designs and campaigns fulfilling the clients marketing goals and beyond.
Develop content (visual and copy) and design of websites to create a solid corner stone to digital marketing campaigns. Understanding the visitor’s needs and habits allowed for efficient design.
Activate second tier mediums and social media to extend the online marketing campaign.
Utilize traditional media including print, radio and television to push brand and promotional messages to local audiences.
Work with companies to fine tune and unify the branding message distributed by digital elements, social media, marketing materials and employees.
Marketing Associate
SIRIUS XM RADIO INC New York, NY
Oct 2006 to Oct 2009
Led initiative aimed to increase sales and attract new business by producing innovative marketing materials that highlight SIRIUS XM Radio’s most powerful assets, define unique advertising opportunities and illustrate the benefits of advertising on SIRIUS XM Radio – critical data that is influential to buyers.
Created SIRIUS XM Advertising Sales templates for use in all sales presentations, empowering the sales to effectively deliver a unified message while adhering to brand management guidelines.
Transformed expectations of advertisers (i.e. Anheuser Busch and Unilever) into tangible solutions by carefully identifying client needs and creating customized proposals resulting in multi-million dollar advertising buys which exceeded the exposure and reach expectations of the client.
Created and managed a digital media library that including images, audio and video of events, interviews, etc. Simplifying the procedure for staff to access files, the new library allowed multimedia files to be effectively used as powerful tools to educate clients on the opportunities offered by SIRIUS XM Radio.
Managed an employee training program that included development of educational materials that served as a strong foundation for new employees.
IT Manager
STAFFORD SMITH INC. Kalamazoo MI
Jan 2002-March 2003
Collaborated with Symantec to develop, design and implement company-wide anti-virus system, eliminating the possibility of crippling attacks to the company’s IT infrastructure.
Provided a solution to office-to-office system incompatibility by updating infrastructure in satellite corporate offices in order to ensure seamless integration of workflow between all satellite offices and Stafford Smith headquarters.
Succeeded in moving company mindset to viewing the use of new technology in daily activities as a benefit, rather than a hindrance, by administering a series of educational classes and workshops and demonstrating how technology can be effective as a tool and resource.
Technician / Designer
HEYSTEK TECHNOLOGIES Kalamazoo, MI
Jan 2001- Jan 2002
Developed innovative marketing strategies that focused on attracting new clientele and increasing exposure by focusing on programs that offered no risk evaluations and recommendations.
Upgraded IT infrastructure of local businesses such as OnStaff USA with custom built servers, workstations and new network wiring.
EDUCATION
M.Sc. (Graphic Information TechNology)
Arizona State University College of Technology and Innovation
GPA 4.0
Graduate Thesis - Human Computer Interaction To Enhance User Experience Design In Marketing And Branding Augmented Reality Applications Using Wearable Displays
BBA (Marketing)
Davenport University
GPA 3.6