All Souls PreSChool
Project Overview
Role: Design Consultant
Develop concept for new brand identity and image of the school to give it a fresh, modern feel while bringing it in line with its vision and future goals.
Objectives
Create a new logo and overall look and feel that is vibrant, engaging and inviting.
Redesign website to showcases the new image while delivering relevant information and content to current and prospective parents of students.
Develop strategy to utilize schools social media accounts as a dynamic, real time communications route between parents and staff.
Build collateral for distribution off of the content that is highlighted on the school website.
Logo Design
All Souls Preschool educates its students and prepares them for kindergarten. As kindergarten literally means ‘child garden’ (German), the logo design aimed to incorporate a sapling – young plant that is nurtured till it is sturdy enough to be planted in a garden. The color scheme uses a palette that represents growth (green for plants, yellow for sunlight and blue for sky and water), a simple yet vibrant design that exemplifies the mission of the school.
wireframes
Additional Samples
CHALLENGES
Institute was established a few years ago and undergoing changes and tweaks in its in policy’s and procedures.
Available content was sparse and outdated due and some components would have to be created from scratch to keep them relevant.
Previous contracts and investments with other digital service entities.
Methodology
Research and Usability Testing
Initial surveys and interviews with staff and parents of students used to identify general identity of the school, primary concerns and relevant information.
Priority list was created that defined the sites information architecture and highlighted information that users were most interested in having immediate access.
Paper and lo fi prototype methods were used to test and analyze general design choices and calls to action.
Discoveries
While there was interest in general teaching and school philosophy, there was a higher interest in finding out about day to day activities.
While parents were interested in having instant and real time access to class activities, staff voiced concern that it would take away from primary duties, especially with a short school day.
More information about staff and testimonials would be helpful to new parents looking to enroll students in the school.
Deliverables
Three personas were created that represented the target audience.
New logo and color scheme were created that represented a new look and feel that represented the schools commitment to its students and their growth.
Wireframes and prototypes presented to schoolboard to demonstrate concept and functionality of new design.
Samples of marketing collateral including flyers and school prospectus developed for distribution.